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Monday through Thursday at 9am and 8pm; Friday at 9am |
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Banking on Brand Names
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Have you ever wondered what happened to Underalls? That’s one of the discontinued products being resurrected by a Chicago company known as River West Brands. River West buys the rights to dead or dormant brands in hopes of reviving, reinventing or selling them off. We paid a visit to their downtown Chicago headquarters to take a walk down a memory lane of consumption. River West Founder Paul Earle, and vice president Steve Oblak, started the tour by showing a product beloved by gamers of a certain age.
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robin soffer, River Forest // Wednesday, June 04, 2008 @ 12:56 PM
I enjoyed your piece on River West Brands. The River West spokesman talked about his interest in Quisp cereal. Her can buy Quisp cereal through the Quisp website and at some stores.
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